In a philanthropic move, Bengaluru-based Bambinos.live, an educational technology start-up, has begun providing live-free extracurricular classes for children of frontline workers across India.
Going by the name of ‘Fight Against Covid’, this campaign focuses on providing online courses to the children of those families who are involved in essential services combating the severe second wave of COVID-19 that has hit the country.
Commenting on this, Ashish Gupta, Founder, and CEO of Bambinos.Live said, “We are going through some tough times, and our entire team felt the drive to contribute. By making our programs available to frontline workers, we intend to support them and take away some burden of managing their kids’ learning and engagement at home. It is our humble contribution to show solidarity with the nation.”
This one-month-long campaign consists of 40 plus ‘fun-filled recreational courses like dance, fitness, personality development, art, drama, music, spirituality, etc. These activities aim to train and help them build and improve their skills even while they aren’t in schools.
Bambinos.live has a presence in other countries like Canada, Middle East, South Korea, and Japan. Established a year ago, the start-up through this campaign will provide classes to students in the age group of 4 to 15. “We have set up an internal process wherein we identify frontline workers during initial customer onboarding. Once verified, we let them know about the offer and offer period,” Gupta told The Sparrow News. Speaking about the outreach program, Gupta added, “We are trying to reach them via social media campaigns and organically through social media groups.”
The company affirms to recognize the efforts and sacrifices made by the frontline health workers through this campaign by supporting the kids with learning and enhancing their skills.